SEO & GEO
So the people looking for you find you
We don't promise Google positions. We build the foundation the SEO can work on — correct technical structure, clean content and signals that both search engines and AI tools (GEO) can read.
What it includes
🔧 Technical SEO
The foundation that has to hold — without it, everything we do afterwards has no effect.
- Loading speed and Core Web Vitals
- Clean URL structure, sitemap and canonical tags
- Schema markup and local business data
- Mobile-first rendering and indexation
✍️ On-page SEO
Content that answers what your customers search for — not keyword packages, but real answers.
- Titles, meta descriptions and headings
- Content structure per page and internal linking
- Images with alt text and service descriptions
- Correct spelling — language is part of SEO
🤖 GEO — Generative Engine Optimization
When the question is asked to AI — ChatGPT, Gemini, Copilot and AI overviews read the same site, but need clearly structured content to cite it.
- Machine-readable structure: clear questions and answers
- Facts, data and consistent information on the site
- External sources and business presence in knowledge networks
- Structure that makes snippet extraction easy
📈 Measurement & reporting
What works and what doesn't — data, not impressions.
- Google Analytics 4 and Search Console
- Keyword, traffic and conversion reports
- Identifying pages that lose visitors
- Improvement proposals every quarter
When you need SEO
Search is the first thought of many customers before they even pick up the phone. There are clear signs the site is not hitting its target.
🔍 You don't appear for relevant searches
Your services exist, but Google doesn't surface the business for relevant queries — customers find the competitors first.
🏷️ People find you only by brand name
Visibility is limited to those who already know you. Anyone searching for the first time never reaches your site.
📣 Traffic depends only on ads
When the advertising budget stops, the visits go with it. There is no organic base to hold the flow.
🆕 A new website has no visibility
The site is new and not yet indexed properly. Without a technical and content foundation, it won't enter the index on its own.
📉 Traffic dropped after a change
Visits from Google fell after a redesign, a migration or a name change. Those changes affect rankings and indexing.
📍 A local business lacks local visibility
In "near me" searches other businesses show up instead. Google Business Profile, reviews and local signals have to work together.
❓ You don't know what is to blame
It isn't clear whether the problem is technical, about the content, or something else. The evaluation gives you the answer.
What we review in an SEO engagement
The evaluation covers six interlinked areas. None of them works on its own — the order of the work is decided by the actual needs of the business.
Technical condition
We look at speed, indexation, technical errors, URL structure, behaviour on mobile devices and anything that gets in the way of search engines reading your site.
Can Google see and understand all of your pages?
Page content
We look at the message of each page, the audience it addresses, how it answers the real search intent, and the language your customers actually use.
Does the page answer the question the customer types?
Structure and architecture
We look at how the pages are organised, at the internal links, at whether every important service has its own suitable page, and at whether the architecture is consistent with your commercial priorities.
Does every important service have its own page?
Local presence
We look at the Google Business Profile, at the business categories, at the areas covered, at the consistency of the name, address and phone number, at the reviews and how they are managed, and at visibility in local search and on the maps.
When someone searches "near me", do you show up?
References and links
We look at the sites pointing to yours, at the quality of those references, at how the link profile affects credibility, and at any heavy or excessive external links.
Who "vouches" for your site across the rest of the internet?
Measurement and monitoring
We look at which measurements already exist, at what data is missing, at how the performance of the work will be judged, and at which queries correspond to customers.
Do you know which searches bring the customers in?
SEO and AI visibility
Search no longer happens only on Google. Users increasingly ask AI tools — ChatGPT, Gemini, Perplexity — for research and decision-making. These tools rely on web content they can discover and understand, with sources similar to those of classic search.
What supports both
Clean structure
Pages organised with clear sections and links are read both by search engines and by AI tools.
Clear and useful content
Content that answers real customer questions, with correct information and no keyword stuffing.
Consistent business details
The same name, address and phone number everywhere — on the site, on Google Business and in the directories. Consistency is a trust signal.
Answers to real questions
Content that states plainly what the problem is, what the solution is and what it costs — the way the customer frames it.
References that hold up
Content and structure that can be understood and cited reliably by third parties.
What we don't offer separately
No secret AI strategy
There is no hidden technique that "unlocks" AI tools. We work with the same principles that keep a site normal and trustworthy.
No separate charge
There is no separate price list for "AI visibility". The work is a natural extension of correct SEO — and it is billed as such.
No pages written for machines
We don't write pages for algorithms. We write for people, in a structure the machines can understand.
What SEO is not
🚫 Not guaranteed rankings
Nobody controls the Google results or your competitors. Our commitment is to documented execution and transparency — not to decisions made by third parties.
🔄 Not a one-time setting
Competition, algorithms and content keep changing. A real result needs continuous work, not a single adjustment.
🎩 Not tricks
We avoid hidden text, bought links and bulk automated content. It may look fast, but it can cost you traffic.
🔧 Not only technical
The technical base is a precondition. Success depends mainly on the content and on the audience it addresses.
⏱️ Not instant results
Organic visibility is built over months. When immediate exposure is needed, the right answer is advertising — without promising instant organic results.
Two ways to work together
Both start with understanding where you stand. We don't propose a method before the evaluation.
📋 SEO evaluation
One-off, by agreement. A complete picture of your site, before any budget is committed.
- Technical condition, content, local presence and measurement
- A written report with prioritised findings
- The reasoning behind the order — what goes first and why
- The cost, in writing, before any commitment
🔁 Monthly SEO engagement
Following the evaluation. Continuous work on the priorities we have agreed.
- Technical improvements on the site
- Content creation or improvement
- Monitoring and regular reporting
- The composition is decided by the actual situation, not by a predefined package
We don't have ready-made packages with prices. Two businesses with the same needs rarely need the same work. The cost follows the evaluation, is recorded in writing, and the minimum duration of the monthly engagement is stated in the proposal itself.
How an SEO engagement starts
- 01 Step
Describing the situation
- 02 Step
First look
- 03 Step
Evaluation
- 04 Step
Written proposal
- 05 Step
Start and monitoring
Step 02 — First look. A short check shows whether SEO is the right next step or whether something technical has to be fixed first. The real cause is technical more often than not, and SEO doesn't fit yet — we say so openly.
Examples of how we think
Three anonymous examples, without any figures, focused on the method.
A local services business
The business has a good website, but in local search the same competitors keep dominating with a weaker presence.
What we examine
- Completeness and condition of the Google Business Profile
- Consistency of name, address and phone number
- Whether pages exist for each area served
- The flow of reviews and how they are handled
What we can take on
Local presence as the first priority, specific corrections, pages for real local searches, and a before/after measurement.
An e-shop that dropped after a redesign
Organic visits fell sharply after the redesign, even though the development team believes everything was done correctly.
What we examine
- Changes in page addresses and whether redirects exist
- Pages that lost visibility or disappeared
- Indexation errors after the change
- Keeping the content that previously brought the visits
What we can take on
Systematic identification of the losses, restoration in order of commercial value, and written documentation of every step.
A B2B business with an undefined SEO package
The business paid for a monthly "SEO package" without knowing what was in it. The reports contained charts, but the customers did not grow.
What we examine
- What was actually done on the site
- The commercial value of the keywords that improve in position
- The real searches the customers of that industry make
- What is actually measured and what merely looks impressive
What we can take on
An honest evaluation, keeping whatever was done right, and redesigning around the searches that bring customers — not around charts.
What we need from you
📊 Analytics & Search Console
Access to Google Analytics and Search Console, if they exist — or your agreement for us to set them up.
📍 Google Business Profile
Management rights, when the business has a physical presence in a specific area.
🎯 Commercial priorities
A clear picture of the services or products that should bring the most traffic — so we don't work on the wrong things.
🗺️ Areas and customer types
The geographic areas you serve and the types of customers you want.
🗂️ SEO history
Information about previous SEO work and what was kept or dropped.
👤 A point of contact
Someone who can answer questions about the business — so the work isn't held up by waiting for replies.
A missing item from the list above is not an obstacle. It is noted and arranged as the work goes along.
SEO FAQ
How long before I see results?
Organic visibility is built over months and depends on the starting point, the competition and the industry. We don't give calendar promises, but regular reports of action and measurement.
Can you guarantee first position on Google?
No. Positions are controlled by the search engines. We commit to method, execution and transparency — not to results we don't control.
Why don't you have ready-made SEO packages with prices?
Two businesses with the same needs rarely need the same work. The price follows the evaluation and is recorded in writing before any commitment.
Do I need SEO or ads?
Ads have a faster effect, while SEO builds a long-term organic presence. They are often combined. The recommendation is made openly — even when it reduces our own work.
My site is old. Is SEO worth it, or should I rebuild it?
The decision depends on the technical condition. If the site cannot support SEO, we don't recommend spending on work — the evaluation determines the direction.
Do you write the content?
Either we write it with the client's approval, or the client's team is guided through per-page specifications. The choice is set out in the proposal.
I worked with another SEO company. Will what they did be lost?
No. The evaluation identifies and keeps the existing work that was done right. We don't cancel prior work just to show new action.
How does SEO relate to AI tools like ChatGPT?
AI tools use sources similar to classic search. Clean structure, clear content and consistent details improve your presence in both fields — with no separate "magic" charge.
Is there a minimum commitment on the monthly engagement?
Yes, because SEO can't be judged in a few weeks. The exact duration and terms are stated in writing before the commitment.
Want to see where your site's traffic is being lost?